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Whenever we marketing professionals speak as experts to a group of business owners, we offer helpful tips on how to make your own marketing efforts more efficient. One of the most common suggestions we make is to repurpose your content in order to get more mileage out of all the marketing you’ve already done. Business…

If you can believe it, we have reached the 4th quarter of yet another year! There is still a lot of time to finish this year strong, and even to increase your marketing activity to roll your momentum right into the new year. Not only could this final quarter help you reach or surpass your…

Most small business owners struggle to identify the best social media posting formula. Is it art? Is it science? Is it pure luck? The truth is that it’s a little bit of all three. The Art – this aspect is about creating a predictable user experience so that your followers associate a certain type of…

Depending on your personality, participating on social media for your small business could be highly energizing or completely draining. Whichever way you come at it, the bottom line is that your social media strategy must be purposeful and consistent for it to contribute to your business goals. One of the constantly evolving aspects of building…

As a small business owner, you know that social media should be some part of your marketing strategy. When you think about the various social media channels, how often does LinkedIn come to mind? While LinkedIn definitely has a more professional feel to it, it is a powerful social media platform. Small business owners, even…

Pay-per-click advertising (PPC) is one of the most effective marketing strategies in digital marketing. In comparison to other strategies like social media, search engine optimization, and content marketing, PPC is unique in its capacity to gain instant results.  However, PPC is still complicated due to its multifaceted nature. If you’re looking for ways to build…

  Search engine optimization (SEO) and pay-per-click (PPC) advertising are two strategies that business owners use to gain more traffic and leads from their websites. Each strategy can produce results on its own; however, when SEO and PPC are used together, the results can be dramatic. Keep reading to find out how to use these strategies…

Hello, 2022!  A new year is a perfect time to focus on new goals and new trends. 2022 promises to be an exciting year of possibility, change and many new trends. Motto Marketing will help you stay on top of all the emerging trends in 2022 with our Social Media Trends Blog Series. Let’s start…

Pay Per Click campaigns can become a valuable revenue-generating part of your marketing strategy with some planning and know-how. But where should you start? Let’s demystify the Pay Per Click (PPC) planning process. The first step to designing a successful PPC campaign is to think through your overall marketing strategy. How will a pay-per-click campaign…

If you’ve been following my posts on developing Marketing Personas and how to use them, you may be worried that personas are too narrow-focused to bring in enough customers. It’s understandable why you might believe that targeted messaging leaves money on the table. It’s important to remember that digital marketing is different than the decades of…