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Marketing personas provide value to you as the business owner in understanding the motivations and buying patterns of your best customers. If the concept of a Persona is new to you, back up and read the previous blog post on why you need a Marketing Persona. If you have already gone through the effort of…

Running a small business demands that we know who uses our products or services and what drives a purchase. Yet, many businesses, big and small lean on basic demographic information to make these decisions. To begin to build a more targeted and effective marketing plan, you need to know more than demographics about your best…

At the risk of sounding repetitive, 2020 has changed us. It’s changed marketing. We are all looking forward to better days ahead, but we are not there just yet. Many of the marketing lessons we learned in 2020 still apply and will continue to apply through the pandemic. As business has evolved this past year,…

Pay per click marketing is an exciting yet daunting idea for many small business owners. With careful planning and refinement, small firms with a limited budget can reap the rewards of an efficient pay per click campaign. Knowing exactly where to focus when building a new campaign can save valuable time and money. We’ve used…

As communities across the world work to contain the COVID-19 virus, small businesses are in upheaval. Retailers, restaurants, service providers, sole-proprietors, and everyone in between are focused on preserving business and communicating updates with customers during the crisis. The result? Changing government protocols, massive amounts of company emails flooding our inboxes, and a constant social…

This is timely and important for any business with a Google My Business listing, read on! As of March 23, Google is temporarily scaling back some important offerings for Google My Business users due to the impact of COVID-19 to Google staff. Here is what you need to know: 1. No new reviews or replies…

The last week has been very challenging for many small business owners. In the matter of a few days, our existence and income have been drastically altered. No matter how prepared you were as a business owner, it was impossible to predict this crisis, let alone have a plan in place to pivot your company….

Changes to the famous Facebook algorithm are in process. I’m sure you’ve heard by now that Mark Zuckerburg made a major announcement earlier this week. While we should expect a big adjustment to what we see, it seems the biggest change will be in the News Feed. Expect more posts from our friends and family….

We all have to make choices about how we spend our time. As business owners, we spend much of our time on the most immediate and pressing problems. Meeting client needs, filling orders, putting out fires, bookkeeping. The daily task list is often longer than the hours in our day. Social media upkeep is easy…

Social proof is a powerful tool that offers a business big impact for a nominal cost. But what exactly is social proof? Otherwise known as informational social influence, it is a psychological phenomenon where people assume the actions of others to reflect correct behavior for a given situation. In other words; we are influenced by our peers’…