Blog

Social proof is a powerful tool that offers a business big impact for a nominal cost. But what exactly is social proof? Otherwise known as informational social influence, it is a psychological phenomenon where people assume the actions of others to reflect correct behavior for a given situation. In other words; we are influenced by our peers’…

Learn the three secrets to a successful social media campaign for a small business.

Coming up with creative ideas to keep your marketing content fresh can be tough. As a small business owner your head is already spinning with a million pressing things that need to be taken care of to keep your business running smoothly. It can be exasperating to sit down and draw a blank about what…

How do your customers use social media? Are your customers Early Adopters? In the Majority or maybe even Laggards? I was introduced to Rogers’ Bell Curve many years ago in Marketing 101 class. The original model was introduced in 1957 as The Diffusion Process.* It was designed to explain how farmers adopted new hybrid corn seeds….