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Google Analytics 4

How to Set Up Custom Reports in Google Analytics 4

If you have logged into your Google Analytics Universal account recently, you will see notifications and warnings that it is time to migrate your website data to Google Analytics 4 (GA4). Support for GA Universal will end on July 1, 2023. The earlier you complete your migration, the more time you will have to compare the setup on GA4 with your Universal dashboard and ensure you’re tracking the important data. While one of Google’s significant reasons for developing GA4 was to adapt to user privacy regulations, they also made robust updates to the platform. No one loves a new learning […]

How to Migrate Your Service Business to Google Analytics 4

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In Google’s latest version of Google Analytics, there will be a transition to an entirely new platform. Google Analytics Universal will stop collecting data on July 1, 2023. Google Analytics 4 is a powerful development in website data tracking that accounts for user privacy and offers better information on how individual users experience your site. We reviewed the importance of collecting website analytics and previewed the upcoming Google Analytics 4 (GA4) changes in a previous article. If you haven’t yet set up your GA4 dashboard, follow this guide to start collecting key data from your website right away. The earlier […]

What Small Business Owners Need to Know about Google Analytics 4

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Many businesses think of their website kind of like an interactive billboard. They hope it is a good advertisement, but the site passively waits for someone to click on a call to action. In reality, business owners can collect a ton of website data that allows them to turn it into their top-performing sales agent. This data is collected using analytics, the technology that tracks user behavior across the internet. While there are several analytics tools on the market, Google Analytics is the most popular. Not only is it free, but it is fairly simple to understand and customize. Business […]