In Google’s latest version of Google Analytics, there will be a transition to an entirely new platform. Google Analytics Universal will stop collecting data on July 1, 2023. Google Analytics 4 is a powerful development in website data tracking that accounts for user privacy and offers better information on how individual users experience your site….
Many businesses think of their website kind of like an interactive billboard. They hope it is a good advertisement, but the site passively waits for someone to click on a call to action. In reality, business owners can collect a ton of website data that allows them to turn it into their top-performing sales agent….
Digital marketing is constantly evolving, which can be both exciting and exhausting. It’s exciting for small business owners to have new, and often more customized, ways to connect with their ideal clients. But the constantly changing landscape and new learning curves can be exhausting for busy owners with so much on their plate. There are…
Of all the ways to advertise on the internet, pay-per-click (PPC) campaigns are the most efficient and direct. Though it does take time and effort to perfect them, they are an effective way to reach the customers who are actively seeking your product or service. Compared to pre-internet marketing, PPC is most like paying…
Whenever we marketing professionals speak as experts to a group of business owners, we offer helpful tips on how to make your own marketing efforts more efficient. One of the most common suggestions we make is to repurpose your content in order to get more mileage out of all the marketing you’ve already done. Business…
If you can believe it, we have reached the 4th quarter of yet another year! There is still a lot of time to finish this year strong, and even to increase your marketing activity to roll your momentum right into the new year. Not only could this final quarter help you reach or surpass your…
As a small business owner, you know that social media should be some part of your marketing strategy. When you think about the various social media channels, how often does LinkedIn come to mind? While LinkedIn definitely has a more professional feel to it, it is a powerful social media platform. Small business owners, even…
Pay-per-click advertising (PPC) is one of the most effective marketing strategies in digital marketing. In comparison to other strategies like social media, search engine optimization, and content marketing, PPC is unique in its capacity to gain instant results. However, PPC is still complicated due to its multifaceted nature. If you’re looking for ways to build…
