Category: Marketing

As a small business owner, you know that social media should be some part of your marketing strategy. When you think about the various social media channels, how often does LinkedIn come to mind? While LinkedIn definitely has a more professional feel to it, it is a powerful social media platform. Small business owners, even…

Pay-per-click advertising (PPC) is one of the most effective marketing strategies in digital marketing. In comparison to other strategies like social media, search engine optimization, and content marketing, PPC is unique in its capacity to gain instant results.  However, PPC is still complicated due to its multifaceted nature. If you’re looking for ways to build…

  Search engine optimization (SEO) and pay-per-click (PPC) advertising are two strategies that business owners use to gain more traffic and leads from their websites. Each strategy can produce results on its own; however, when SEO and PPC are used together, the results can be dramatic. Keep reading to find out how to use these strategies…

Pay Per Click campaigns can become a valuable revenue-generating part of your marketing strategy with some planning and know-how. But where should you start? Let’s demystify the Pay Per Click (PPC) planning process. The first step to designing a successful PPC campaign is to think through your overall marketing strategy. How will a pay-per-click campaign…

If you’ve been following my posts on developing Marketing Personas and how to use them, you may be worried that personas are too narrow-focused to bring in enough customers. It’s understandable why you might believe that targeted messaging leaves money on the table. It’s important to remember that digital marketing is different than the decades of…

Marketing personas provide value to you as the business owner in understanding the motivations and buying patterns of your best customers. If the concept of a Persona is new to you, back up and read the previous blog post on why you need a Marketing Persona. If you have already gone through the effort of…

Running a small business demands that we know who uses our products or services and what drives a purchase. Yet, many businesses, big and small lean on basic demographic information to make these decisions. To begin to build a more targeted and effective marketing plan, you need to know more than demographics about your best…

At the risk of sounding repetitive, 2020 has changed us. It’s changed marketing. We are all looking forward to better days ahead, but we are not there just yet. Many of the marketing lessons we learned in 2020 still apply and will continue to apply through the pandemic. As business has evolved this past year,…

Pay per click marketing is an exciting yet daunting idea for many small business owners. With careful planning and refinement, small firms with a limited budget can reap the rewards of an efficient pay per click campaign. Knowing exactly where to focus when building a new campaign can save valuable time and money. We’ve used…

As communities across the world work to contain the COVID-19 virus, small businesses are in upheaval. Retailers, restaurants, service providers, sole-proprietors, and everyone in between are focused on preserving business and communicating updates with customers during the crisis. The result? Changing government protocols, massive amounts of company emails flooding our inboxes, and a constant social…