If you’ve been following my posts on developing Marketing Personas and how to use them, you may be worried that personas are too narrow-focused to bring in enough customers. It’s understandable why you might believe that targeted messaging leaves money on the table. It’s important to remember that digital marketing is different than the decades of…
Marketing personas provide value to you as the business owner in understanding the motivations and buying patterns of your best customers. If the concept of a Persona is new to you, back up and read the previous blog post on why you need a Marketing Persona. If you have already gone through the effort of…
Running a small business demands that we know who uses our products or services and what drives a purchase. Yet, many businesses, big and small lean on basic demographic information to make these decisions. To begin to build a more targeted and effective marketing plan, you need to know more than demographics about your best…
At the risk of sounding repetitive, 2020 has changed us. It’s changed marketing. We are all looking forward to better days ahead, but we are not there just yet. Many of the marketing lessons we learned in 2020 still apply and will continue to apply through the pandemic. As business has evolved this past year,…
Pay per click marketing is an exciting yet daunting idea for many small business owners. With careful planning and refinement, small firms with a limited budget can reap the rewards of an efficient pay per click campaign. Knowing exactly where to focus when building a new campaign can save valuable time and money. We’ve used…
This is timely and important for any business with a Google My Business listing, read on! As of March 23, Google is temporarily scaling back some important offerings for Google My Business users due to the impact of COVID-19 to Google staff. Here is what you need to know: 1. No new reviews or replies…
The last week has been very challenging for many small business owners. In the matter of a few days, our existence and income have been drastically altered. No matter how prepared you were as a business owner, it was impossible to predict this crisis, let alone have a plan in place to pivot your company….
