Small Business Archives - Motto Marketing

Communicating With Customers In A Crisis: Tips For Small Businesses

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Posted by Adriana Motto | March 26, 2020

As communities across the world work to contain the COVID-19 virus, small businesses are in upheaval. Retailers, restaurants, service providers, sole-proprietors, and everyone in between are focused on preserving business and communicating updates with customers during the crisis. The result? Changing government protocols, massive amounts of company emails flooding our inboxes, and a constant social…

COVID-19 and Google: How to Update My Business Listings

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Posted by Adriana Motto | March 25, 2020

This is timely and important for any business with a Google My Business listing, read on! As of March 23, Google is temporarily scaling back some important offerings for Google My Business users due to the impact of COVID-19 to Google staff. Here is what you need to know: 1. No new reviews or replies…

How to Pivot Your Small Business During a Crisis

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Posted by Adriana Motto | March 18, 2020

The last week has been very challenging for many small business owners. In the matter of a few days, our existence and income have been drastically altered. No matter how prepared you were as a business owner, it was impossible to predict this crisis, let alone have a plan in place to pivot your company….

Facebook Freakout

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Posted by Adriana Motto | January 19, 2018 | Tags: social media strategy, Facebook

Changes to the famous Facebook algorithm are in process. I’m sure you’ve heard by now that Mark Zuckerburg made a major announcement earlier this week. While we should expect a big adjustment to what we see, it seems the biggest change will be in the News Feed. Expect more posts from our friends and family….

Six Hacks for Managing Social Media

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Posted by Adriana Motto | October 10, 2017 | Tags: social media planning, social media hacks, infograph

We all have to make choices about how we spend our time. As business owners, we spend much of our time on the most immediate and pressing problems. Meeting client needs, filling orders, putting out fires, bookkeeping. The daily task list is often longer than the hours in our day. Social media upkeep is easy…

Six Types of Social Proof and How to Use Them

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Posted by Adriana Motto | January 10, 2017 | Tags: marketing, social proof, reviews, testimonials, influencer marketing, social media shares

Social proof is a powerful tool that offers a business big impact for a nominal cost. But what exactly is social proof? Otherwise known as informational social influence, it is a psychological phenomenon where people assume the actions of others to reflect correct behavior for a given situation. In other words; we are influenced by our peers’…

Three Secrets to Social Media Success

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Posted by Adriana Motto | September 30, 2016 | Tags: social media planning, small business, communications plan, social media strategy

Learn the three secrets to a successful social media campaign for a small business.

Do You Suffer From Blank Blog Page Syndrome?

Category: Small Business, Entrepreneur, Blog, Content | Write Comment
Posted by Adriana Motto | September 12, 2016 | Tags: small business, Blog, Content Ideas

Coming up with creative ideas to keep your marketing content fresh can be tough. As a small business owner your head is already spinning with a million pressing things that need to be taken care of to keep your business running smoothly. It can be exasperating to sit down and draw a blank about what…

How Do Your Customers Use Social Media?

Category: Social Media, Small Business | Write Comment
Posted by Adriana Motto | August 2, 2016 | Tags: small business, communications plan, social media, customer behavior, social media strategy

How do your customers use social media? Are your customers Early Adopters? In the Majority or maybe even Laggards? I was introduced to Rogers’ Bell Curve many years ago in Marketing 101 class. The original model was introduced in 1957 as The Diffusion Process.* It was designed to explain how farmers adopted new hybrid corn seeds….