Category: Social Media, Marketing, Small Business | Write Comment
Posted by Adriana Motto | January 19, 2018 | Tags: social media strategy, Facebook
Changes to the famous Facebook algorithm are in process. I’m sure you’ve heard by now that Mark Zuckerburg made a major announcement earlier this week. While we should expect a big adjustment to what we see, it seems the biggest change will be in the News Feed. Expect more posts from our friends and family….
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Posted by Adriana Motto | October 10, 2017 | Tags: social media planning, social media hacks, infograph
We all have to make choices about how we spend our time. As business owners, we spend much of our time on the most immediate and pressing problems. Meeting client needs, filling orders, putting out fires, bookkeeping. The daily task list is often longer than the hours in our day. Social media upkeep is easy…
Category: Marketing, Small Business | Write Comment
Posted by Adriana Motto | January 10, 2017 | Tags: marketing, social proof, reviews, testimonials, influencer marketing, social media shares
Social proof is a powerful tool that offers a business big impact for a nominal cost. But what exactly is social proof? Otherwise known as informational social influence, it is a psychological phenomenon where people assume the actions of others to reflect correct behavior for a given situation. In other words; we are influenced by our peers’…
Category: Social Media, Marketing, Small Business, Entrepreneur | Write Comment
Posted by Adriana Motto | September 30, 2016 | Tags: social media planning, small business, communications plan, social media strategy
Learn the three secrets to a successful social media campaign for a small business.
Category: Small Business, Entrepreneur, Blog, Content | Write Comment
Posted by Adriana Motto | September 12, 2016 | Tags: small business, Blog, Content Ideas
Coming up with creative ideas to keep your marketing content fresh can be tough. As a small business owner your head is already spinning with a million pressing things that need to be taken care of to keep your business running smoothly. It can be exasperating to sit down and draw a blank about what…
Category: Social Media, Small Business | Write Comment
Posted by Adriana Motto | August 2, 2016 | Tags: small business, communications plan, social media, customer behavior, social media strategy
How do your customers use social media? Are your customers Early Adopters? In the Majority or maybe even Laggards? I was introduced to Rogers’ Bell Curve many years ago in Marketing 101 class. The original model was introduced in 1957 as The Diffusion Process.* It was designed to explain how farmers adopted new hybrid corn seeds….