MARKETING FRAMEWORK PLAN
The most effective digital marketing strategy is built from a framework of information about your clients and how they interact with your digital assets. Motto Marketing does a deep dive into your business, client attributes, and existing data to build your custom framework for quality lead generation. By working intensively though 3 key questions, we will build a unique marketing plan that attracts leads for measurably improved ROI.
LET US HELP YOU ANSWER THREE KEY QUESTIONS
QUESTION 1:
Who are your clients?
The Deep Dive Interview- Explore your business, goals, and clients
- Develop client personas that will inform the marketing plan
QUESTION 2:
How do potential clients interact with your digital assets?
The Deep Dive Digital Audit- Determine strengths, identify areas for improvement
- Create an Auctionable Step Document to curate digital assets for client personas
QUESTION 3:
What is the messaging and lead generation plan?
The Deep Dive Tactical Approach- Create a Strategy Document that defines messaging
- Implement cohesive messaging on refined digital platforms
Continue Building on a Connected Strategy
Marketing Booster Packages
You have a rock solid digital strategy that’s generating leads. Take your plan a step further with targeted boosters for even more impact. Our no-contract Booster packages include keyword research, reports, and regular checkups to help you maintain and improve your brand’s visibility.
Lead Generation Booster
- Improve SEO and Google Ranking
- Improve a PPC strategy for Google and Facebook
Lead Generation and Content Booster
- Improve SEO and Google Ranking
- Improve a PPC strategy for Google and Facebook
- Prepare web copy, blog posts, and social media posts
- Launch email marketing campaigns
