BACKGROUND
Sanctuary Spa is a well-established business that decided to open a new location in Ambler. The spa specializes in high-quality skin care for better whole-body health. Sanctuary Spa wanted to make sure that its sterling reputation would be evident from day one in the new location and on the new website.
ASSESS
Asia, the owner of Sanctuary Spa, understood the importance of having her existing customers, as well as new customers, find her easily in her new location. Rather than convert any existing digital assets to the new location, Asia wanted to start fresh with a strong digital presence. She engaged Motto Marketing to optimize the new website for local search engine results and to attract new customers by highlighting her testimonials.
PLAN
Motto Marketing worked with the owner and web developer to provide on page SEO services as well as build local SEO support through directory listing services and Google My Business. Additionally, Motto Marketing introduced Asia to reputation management to grow the online testimonials.
IMPLEMENT
With the location-specific SEO goals in mind, Motto Marketing helped Sanctuary Spa make website adjustments to enhance visibility. We also added the business to several directory listings and made sure the Google My Business profile was complete for optimal performance. We then began a customer survey program to invite more reviews and testimonials.
ANALYZE
Sanctuary Spa has seen tremendous growth since opening in the fall of 2021! The reputation management service helped the spa increase online 5-star reviews by 1200% over two months. Motto Marketing has monitored consistently high metrics in search engine analytics and will continue to provide SEO and reputation management services.