Background: Ground Luminosity Wellness Spa is an established business with plans for growth. The website was a few years old, and the client never felt that it supported the business. The client was using an SEO consulting company but had no confidence that the results were worth the monthly cost.
Assess: Motto Marketing performed a digital audit to review Ground Luminosity’s online presence. This extensive audit studied how the spa was showing up on social media, Google, organic page mentions, directory listings, website content, and search services. Motto Marketing made a detailed list of all mentions and reviewed them for consistency and searchability.
Plan: In addition to actionable tasks to improve adherence to search engine protocol, Motto Marketing and Ground Luminosity developed a new content strategy. The new strategy would include a road map for maintaining searchability as the company grows and adds services.
Implement: Motto Marketing encouraged Ground Luminosity to update their business listings across the web. This helped the owner fully grasp the scope of the company’s online presence and how that presence impacts their searchability. Using a checklist developed during the planning stage, Motto Marketing empowered Ground Luminosity to apply their new understanding of SEO and take ownership of their online reputation. The website was also updated to strategically incorporate keywords throughout the content to make connections between potential client searches and the spa’s offerings.
Analyze: With consistent business listings and descriptions throughout the digital space, the search rankings improved quickly. Though there were immediate measurable results, search engine optimization is a long-term commitment. Motto Marketing and Ground Luminosity reviewed the data 3 months after the updates were complete. Google Analytics revealed an increase in traffic and qualified leads on par with the spa’s goals.