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SEARCH ENGINE OPTIMIZATION

We put our experience and training in search engine optimization to work for you. We know Google, and we will teach you how to use it to your advantage. Your existing digital footprint is full of data, which we will assess for consistency and searchability. We’ll develop a plan to expand or streamline your business listings, to update your website for the keywords that your potential customers are searching, and to develop content that supports your search goals. Motto Marketing will work with you to implement the plan on a timeline that doesn’t overwhelm your schedule. We’ll consider your capacity for the updates and offer additional resources as needed. We’ll analyze the results over a period of several months to track long term improvement and sustainability in the optimization, making adjustments as needed.

Are you ready to take control of your search engine ranking? Contact us to optimize your business where your future customers are looking.

 

The Motto Marketing Approach in Action Sanctuary Spa

BACKGROUND

Sanctuary Spa is a well-established business that decided to open a new location in Ambler. The spa specializes in high-quality skin care for better whole-body health. Sanctuary Spa wanted to make sure that its sterling reputation would be evident from day one in the new location and on the new website.

 

ASSESS

Asia, the owner of Sanctuary Spa, understood the importance of having her existing customers, as well as new customers, find her easily in her new location. Rather than convert any existing digital assets to the new location, Asia wanted to start fresh with a strong digital presence. She engaged Motto Marketing to optimize the new website for local search engine results and to attract new customers by highlighting her testimonials.

PLAN

Motto Marketing worked with the owner and web developer to provide on page SEO services as well as build local SEO support through directory listing services and Google My Business. Additionally, Motto Marketing introduced Asia to reputation management to grow the online testimonials.



IMPLEMENT

With the location-specific SEO goals in mind, Motto Marketing helped Sanctuary Spa make website adjustments to enhance visibility. We also added the business to several directory listings and made sure the Google My Business profile was complete for optimal performance. We then began a customer survey program to invite more reviews and testimonials.

ANALYZE

Sanctuary Spa has seen tremendous growth since opening in the fall of 2021! The reputation management service helped the spa increase online 5-star reviews by 1200% over two months. Motto Marketing has monitored consistently high metrics in search engine analytics and will continue to provide SEO and reputation management services.

“As a solo-preneur who has been wearing the many different hats required to run a business, I know how difficult it can be to decide to hire someone to do a job that seems easy to do yourself. Within days of Adriana helping me redo my site, I had 3 or 4 perspective clients reach out to me. Adriana is easy to work with and is efficient with your time and $$. I would recommend her to anyone looking to grow their business! I’m so glad I did!” – Heather

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