communications plan

September 9, 2022

What Small Business Owners Need to Know About Social Media Post Best Practices

Adriana Motto Marketing communications plan, Content Ideas, customer behavior, Facebook, influencer marketing, infograph, marketing trends, social media, social media hacks, social media planning, social media strategy

Most small business owners struggle to identify the best social media posting formula. Is it art? Is it science? Is it pure luck? The truth is that it’s a little bit of all three. The Art – this aspect is about creating a predictable user experience so that your followers associate a certain type of post with your brand. Between your graphics and your post style, people should at least subconsciously recognize your content even when they are casually scrolling. The Science – this component is about knowing when your audience visits which platforms. By scheduling your posts to publish […]

August 9, 2022

How Do Organic Posts Work with Paid Ads in My Social Media Strategy?

Adriana Motto Marketing communications plan, Content Ideas, small business, social media, social media hacks, social media planning, social media strategy

Depending on your personality, participating on social media for your small business could be highly energizing or completely draining. Whichever way you come at it, the bottom line is that your social media strategy must be purposeful and consistent for it to contribute to your business goals. One of the constantly evolving aspects of building a social following is striking the right balance between organic and paid content. Since the algorithms are always changing, businesses must remain flexible and ready to adapt their strategy to newly emerging styles. Social media companies rely on advertising revenue, which means that they will […]

September 30, 2016

Three Secrets to Social Media Success

Adriana Motto Entrepreneur, Marketing, Small Business, Social Media communications plan, small business, social media planning, social media strategy

Learn the three secrets to a successful social media campaign for a small business.

August 2, 2016

How Do Your Customers Use Social Media?

Adriana Motto Small Business, Social Media communications plan, customer behavior, small business, social media, social media strategy

How do your customers use social media? Are your customers Early Adopters? In the Majority or maybe even Laggards? [infographic id=”x1469733840038″] I was introduced to Rogers’ Bell Curve many years ago in Marketing 101 class. The original model was introduced in 1957 as The Diffusion Process.* It was designed to explain how farmers adopted new hybrid corn seeds. Soon others began to see the value in the curve and for many other disciplines from sociology to technology to marketing. In the years since it was first introduced, the curve has been studied and expanded to guide […]