Content Ideas - Mottofy Marketing

September 9, 2022

What Small Business Owners Need to Know About Social Media Post Best Practices

Adriana Motto Marketing communications plan, Content Ideas, customer behavior, Facebook, influencer marketing, infograph, marketing trends, social media, social media hacks, social media planning, social media strategy

Most small business owners struggle to identify the best social media posting formula. Is it art? Is it science? Is it pure luck? The truth is that it’s a little bit of all three. The Art – this aspect is about creating a predictable user experience so that your followers associate a certain type of post with your brand. Between your graphics and your post style, people should at least subconsciously recognize your content even when they are casually scrolling. The Science – this component is about knowing when your audience visits which platforms. By scheduling your posts to publish […]

August 9, 2022

How Do Organic Posts Work with Paid Ads in My Social Media Strategy?

Adriana Motto Marketing communications plan, Content Ideas, small business, social media, social media hacks, social media planning, social media strategy

Depending on your personality, participating on social media for your small business could be highly energizing or completely draining. Whichever way you come at it, the bottom line is that your social media strategy must be purposeful and consistent for it to contribute to your business goals. One of the constantly evolving aspects of building a social following is striking the right balance between organic and paid content. Since the algorithms are always changing, businesses must remain flexible and ready to adapt their strategy to newly emerging styles. Social media companies rely on advertising revenue, which means that they will […]

September 12, 2016

Do You Suffer From Blank Blog Page Syndrome?

Adriana Motto Content, Entrepreneur, Small Business Blog, Content Ideas, small business

Coming up with creative ideas to keep your marketing content fresh can be tough. As a small business owner your head is already spinning with a million pressing things that need to be taken care of to keep your business running smoothly. It can be exasperating to sit down and draw a blank about what you would like to say in your next blog post. Not to worry. This post will help you banish your fear of Blank Page Syndrome! When thinking about what you would like to write, try thinking like a customer. Think about feedback and questions you’ve […]