Category: Marketing | Comments Off on What Small Business Owners Need to Know About Social Media Post Best Practices
Posted by Adriana Motto | September 9, 2022 | Tags: customer behavior, social media strategy, Content Ideas, influencer marketing, social media hacks, infograph, Facebook, social media planning, marketing trends, communications plan, social media
Most small business owners struggle to identify the best social media posting formula. Is it art? Is it science? Is it pure luck? The truth is that it’s a little bit of all three. The Art – this aspect is about creating a predictable user experience so that your followers associate a certain type of…
Category: Social Media, Small Business | Comments Off on How Do Your Customers Use Social Media?
Posted by Adriana Motto | August 2, 2016 | Tags: small business, communications plan, social media, customer behavior, social media strategy
How do your customers use social media? Are your customers Early Adopters? In the Majority or maybe even Laggards? I was introduced to Rogers’ Bell Curve many years ago in Marketing 101 class. The original model was introduced in 1957 as The Diffusion Process.* It was designed to explain how farmers…
