Category: Marketing, Small Business | Write Comment
Posted by Adriana Motto | January 10, 2017 | Tags: marketing, social proof, reviews, testimonials, influencer marketing, social media shares
Social proof is a powerful tool that offers a business big impact for a nominal cost. But what exactly is social proof? Otherwise known as informational social influence, it is a psychological phenomenon where people assume the actions of others to reflect correct behavior for a given situation. In other words; we are influenced by our peers’…