Category: Marketing | Comments Off on What Small Business Owners Need to Know About Social Media Post Best Practices
Posted by Adriana Motto | September 9, 2022 | Tags: social media, customer behavior, social media strategy, Content Ideas, influencer marketing, social media hacks, infograph, Facebook, social media planning, marketing trends, communications plan
Most small business owners struggle to identify the best social media posting formula. Is it art? Is it science? Is it pure luck? The truth is that it’s a little bit of all three. The Art – this aspect is about creating a predictable user experience so that your followers associate a certain type of…
Category: Marketing, Small Business | Comments Off on Six Types of Social Proof and How to Use Them
Posted by Adriana Motto | January 10, 2017 | Tags: marketing, social proof, reviews, testimonials, influencer marketing, social media shares
Social proof is a powerful tool that offers a business big impact for a nominal cost. But what exactly is social proof? Otherwise known as informational social influence, it is a psychological phenomenon where people assume the actions of others to reflect correct behavior for a given situation. In other words; we are influenced by our peers’…
